Web design, digital marketing, merchandise
Poem Rocket
Photo: Olivia Gordon
Collage: Sandra Gardner
The Brief
Poem Rocket is an art-noise-indie genre-defying band, formed in NYC in the early nineties. Critically acclaimed, they went dormant shortly after releasing their seminal concept album, psychogeography, on Chicago’s avant jazz and rock label Atavistic in 2000. Reforming for their first live appearance in over twenty years, they needed a cohesive design and digital marketing campaign that would harken back to the band’s earliest releases while also staying timeless and totally modern.
Role
- Brand design
- Web design
- Social media marketing
- Email marketing
- Photography and illustration
- Merchandise design
Dates
May 2024 – August 2024
The Approach
Drawing heavily on the band’s earlier aesthetics (designs often based on found materials such as star charts) as well as conceptual elements drawn from their name (rockets ascending through space), I designed a dark brand punctuated by elements of light, incorporating the hand-drawn elements that have always factored into the band’s flyers, album art, and merchandise.
Finished Product
