Web design, digital marketing, collateral
Michael Peters
Photo: Sandra Gardner
The Brief
Artist, musician, poet, and visual poet Michael Peters needed a cohesive set of marketing materials that encapsulates all the things he does, gets the word out about upcoming projects and events, and helps promote his work to galleries and performance venues.
My Role
- Brand design
- Web design
- Photography
- Social media marketing
- Email marketing
- Collateral design (business cards, postcards, brochures)
- Proposal design
Dates
Fall 2022; Spring 2024
The Approach
Michael’s work is chock full of beautiful, captivating, vibrant imagery. His personal aesthetic is bold, minimal, and modern, so we stuck with neutral colors, modern humanist typefaces, and used a collage approach to bring together the many details of his work in a way that communicated the excitement and uniqueness of his visual poetry and the other media he works in.
Finished Product
